News & Events
OUR AESTHETIC
24 Apr 2015

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THE GLASSHOUSE

Organika takes the name from the word “organic” that reflects that core value of the brand that offers pure natural ingredients with no chemical contamination that may be harmful to the users. The image of the brand alludes to the ancient 19th century castle, Wilhelma Botanical Garden, in Germany’s Stuttgart. In the past, dated back to Romantic Period, the castle served as a green house where exotic plants and flowers were nurtured. Such elaborated, opulent architecture is blended with simple elegance to represent Organika – from the packaging, to the shop – where contemporary aesthetic mix renders strong yet delicate feeling, just like the charm of modern, sophisticated women.

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Model

FLAGSHIP STORE CONCEPT AND MOOD & TONE

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