News & Events
WE BELIEVE IN THE EXTRAORDINARY POWER OF AROMA.
24 Apr 2015

Organika, a Thai luxury spa and aromatherapy brand under the leadership and management of actress-turned-entrepreneur Sririta Jensen, was launched in the premium Aromatherapy Product market today with the products, made with natural and organic ingredients of exceptional quality sourced from all over the world. The brand sets its positioning to entice elite consumers that concern about health as well as the environment. Strategically building the image to be the pride of Thailand with “Passion, Purity, Power of Scents” 3-P philosophy, Organika targets personal consumer segment as well as, luxury spa and hotels as well as tea boutiques with its first outlet at Siam Paragon and the aspiration to take on the global market in the near future.

MsSririta Jensen, Founder and CEO of Organika House, enthuses that presently spa and aromatherapy products from Thailand have been widely trusted in the international market, producing great quality products in terms of scents, ingredients, production processes and accredited with its rank number 17 in the world’s most popular products. Even France, who is considered the pioneer in fashion and beauty, has commissioned Thailand to produce spa products for various brands and entities. Moreover, the global trend now shifts towards natural and eco-friendly health and beauty products that very well forecast potential growth of the business. Hence, Organika was born.

 

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Organika takes its name from the word “organic”, which reflects the core value of the brand that offers natural ingredients with no chemical contamination that may be harmful to the users. The image of the brand alludes to the ancient 19th century castle, Wilhelma Botanical Garden, in Germany’s Stuttgart. Dating back to Romantic Period, the castle served as a green house where exotic plants and flowers were nurtured. Such elaborated, opulent architecture is blended with simple elegance to represent Organika – from the product itself to the packaging and the shop venue designs – where contemporary aesthetic mix renders strong yet delicate feeling, just like the charm of a modern, sophisticated women.

With firm belief in the power of aromatherapy, Organika creates signature scents that relax and restore balance to the body and soul. The five exhilarating scents will set you off on a sensual journey filled with imagination and captivating experiences. Into the Wood soothes the mind with fragrance of forest mist while Secret Rose Garden delivers sweet, delicate scent of the blooming roses. The vitality and joy of the sea is artfully captured in refreshing Ocean of Dreams while Memoirs of Sunrise gently awakens your senses with the warm, bright and energetic morning sun. Finally, the last of our current signature, Kisses of Jasmine gently evokes the sense of delicate and gentle aroma. Organika also has several other scents to choose to best benefit the mood and tone of the consumers.

 

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Though being a new brand in the market, Organika has created eight lines of products that span more than 200 items, including body wash, hand and body lotion, vegetable soap, pure essential oils, lip care and lip scrub, hand and nail care, room spray as well as signature scented candles where the warm oil from the melted wax can be used as massage oil. All the products are packed with nutritious natural ingredients such as jojoba oil, shea butter, vitamin E and magnolia extract which helps nurture and rejuvenate the skin.

Thailand is the spa and beauty hub of Southeast Asia, and has enjoyed a constant growth in this section; earning eight billion US dollars for revenue in beauty market, with potential to reach 20 billion in 2017. This goes to show that the global spa and health market is still growing significantly, with room for new entrepreneurs to thrive.

 

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“At Organika, we believe in the extraordinary power of aroma.
We explore thousands of organic ingredients and handpicked the most unique blends 
to create a luxurious journey through the world of scents.”